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Dr. Simon Lübke

Dr. Simon Lübke

Academic Staff

Empirical Communication and Media Research
Zeppelinhaus
Nikolaistraße 27-29, Room 2.24
04109 Leipzig

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Abstract

Simon Lübke is a postdoctoral researcher at the Chair of Empirical Communication and Media Research at the Institute for Communication and Media Studies. His research focuses on political communication, particularly election campaign communication and media effect research. Before moving to Leipzig University, he was a research associate at the Department of Media and Communication at LMU Munich from 2023 to 2025. From 2017 to 2023, he was a research associate at the Institute for Communication Science at Friedrich Schiller University in Jena, where he earned his doctorate in 2022 with a thesis on “Authenticity in Political Communication.” 

Professional career

  • since 10/2025
    Research associate, Institute of Communication and Media Studies, Leipzig University
  • 05/2025 - 06/2025
    Research stay at Boston University (USA) as part of the consortium project
  • 04/2023 - 09/2025
    Research associate, Consortium Project "KLIMA-MEMES", Department of Media and Communication, LMU Munich
  • 04/2017 - 03/2023
    Research Associate, Institute of Communication Science, Friedrich Schiller University Jena
  • 10/2012 - 03/2017
    Student assistent and tutor, Institute for Media and Communication Studies, Free University Berlin

Education

  • 10/2022
    Dissertation, Title "Authenticity in Political Communication: Conceptualization, Measurement, and Examination of a Popular Concept", Friedrich Schiller University Jena (Supervision: Ines Engelmann, Sven Jöckel)
  • 10/2014 - 03/2017
    Master of Arts, Media and Political Communication, Free University Berlin
  • 02/2016 - 06/2016
    Semester abroad, Journalism and Communication Studies, University of Zurich
  • 10/2011 - 09/2014
    Bachelor of Arts, Communication Science / Political Science, Free University Berlin

  • Lübke, S.; Steffan, D.
    Who Values Political Authenticity? The Antecedents and Electoral Consequences of Voters’ Preference for Authentic Politicians
    Polity. 2025. 57 (2). pp. 328–349.
    DOI: https://doi.org/10.1086/734727
    show details
  • Lübke, S.; Ozornina, N.; Haim, M.; Haßler, J.
    Climate Communication in the Hybrid Media System: Media and Stakeholder Logics on Social Media
    Media and Communication . 2025. pp. 1–22.
    DOI: https://doi.org/10.17645/mac.9892
    show details
  • Zhou, S.; Peng, S.; Lübke, S.; Haßler, J.; Haim, M.; Mohammad, S. M.; Plank, B.
    What Media Frames Reveal About Stance: A Dataset and Study about Memes in Climate Change Discourse
    Findings of the Association for Computational Linguistics: EMNLP 2025. 2025. pp. 5337–5356.
    DOI: 10.18653/v1/2025.findings-emnlp.286
    show details
  • Stein, H.; Lübke, S.; Engelmann, I.
    The Impact of Politicians’ Populist Performance on Perceived Political Authenticity
    Polity. 2025. 57 (2). pp. 282–305.
    DOI: https://doi.org/10.1086/734726
    show details
  • Lübke, S.; Steffan, D.
    Pathway to authenticity? The influence of politicians’ gender and multimodal self-presentation in social media on perceived authenticity
    New Media & Society. 2023. 27 (4). pp. 2373–2392.
    DOI: https://doi.org/10.1177/14614448231208920
    show details

more publications

  • Andere Stipendien/Forschungspreise: Promotionspreis der Friedrich-Schiller-Universität Jena
    Lübke, Simon (Empirische Kommunikations- und Medienforschung)
    awarded in 2023 by Friedrich-Schiller-Universität Jena.
    show details
  • Andere Stipendien/Forschungspreise: mindline media Award für den Beitrag "Wahrgenommene politische Authentizität: Skalenentwicklung und -validierung"
    Lübke, Simon (Empirische Kommunikations- und Medienforschung)
    awarded in 2020.
    show details
  • Andere Stipendien/Forschungspreise: Goldmedia-Preis für innovative Abschlussarbeiten im Bereich Medienwirtschaft für die Arbeit "Erfolgsfaktoren von YouTube-Kanälen"
    Lübke, Simon (Empirische Kommunikations- und Medienforschung)
    awarded in 2018 by Goldmedia.
    show details
  • Andere Stipendien/Forschungspreise: Förderpreis des Vereins Freunde der Publizistik für die beste Masterarbeit am Institut für Publizistik- und Kommunikationswissenschaft der Freien Universität Berlin.
    Lübke, Simon (Empirische Kommunikations- und Medienforschung)
    awarded in 2018 by Freunde der Publizistik.
    show details
  • Andere Stipendien/Forschungspreise: Auszeichnung für den besten Beitrag eines Nachwuchswissenschaftlers auf der Jahrestagung der Fachgruppe Medienökonomie der DGPuK in St. Pölten.
    Lübke, Simon (Empirische Kommunikations- und Medienforschung)
    awarded in 2017 by Fachgruppe Medienökonomie der DGPuK.
    show details

more awards

Research fields

Communication and media studies, Politics, political science

Specializations

Political Communication

Election Campaign Communication on Social Media

Authenticity in Political Communication

Contact for media inquiries

nach Vereinbarung per e-mail