Prof. Dr. Ansgar Zerfaß

Prof. Dr. Ansgar Zerfaß

Professor

Strategische Kommunikation
Zeppelinhaus
Nikolaistraße 27-29, Room 4.07
04109 Leipzig

Phone: +49 341 97-35040
Fax: +49 341 97-35049

Abstract

Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany. He is also Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway, and Plank Scholar at the Plank Center for Leadership and Public Relations at the University of Alabama, USA. He is editor of the "International Journal of Strategic Communication", Routledge, USA,Vice Chair of the International Communication Association (ICA), PR Division, Washington D.C., and a former president of the European Public Relations Education and Research Association (EUPRERA), Brussels.

According to Google Scholar, Ansgar Zerfass is the most frequently cited researcher worldwide in the fields of Strategic Communication, Corporate Communication and Communication Management and among the top three in the field of Public Relations (h-Index, July 2020). He has published 37 books and over 360 articles and study reports.

Professional career

  • since 12/2014
    Professor and Chair of Strategic Communication, Leipzig University
  • since 01/2013
    Professor of Communication and Leadership, BI Norwegian Business School, Oslo
  • 07/2006 - 09/2014
    Professor of Communication Management, Leipzig University
  • 02/2006 - 06/2006
    Honorary lecturer for Communication Studies, University Erlangen-Nuremberg
  • 01/2001 - 06/2006
    Member of the Executive Board, MFG Medienentwicklung Baden-Württemberg GmbH, Competence Center for Innovation Management, Information Technology and Media Development of the State Government, Stuttgart
  • 11/1996 - 12/2000
    Head of Communication and Digital Media, Team lead, MFG Medienentwicklung Baden-Württemberg GmbH, Stuttgart
  • 11/1996 - 12/2002
    Managing Partner and Editor-in-chief, Internetportal pr-guide.de GbR, Frankfurt/Main
  • 12/1990 - 10/1996
    Research associate, Chair of Strategic Management, Institute für Business Administration, University Erlangen-Nuremberg
  • 07/1984 - 09/1985
    Military Service, German Federal Army - Supplies Regiment 210, Ulm and Heidenheim a.H.

Education

  • 07/2004 - 12/2005
    Habilitation (Second Ph.D.) in Communication Studies, University Erlangen-Nuremberg (Venia Legendi, Dec. 2005: Communication Science, esp. Corporate Communications and New Media) - Mentor: Prod. Dr. Dr. h.c. Winfried Schulz
  • 10/1990 - 11/1995
    Doctoral dissertation in Management Studies, University Erlangen-Nuremberg (Graduation, Nov. 1995; summa cum laude 1.00) - Supervisor: Prof. Dr. Dr. h.c. mult. Horst Steinmann
  • 11/1985 - 11/1990
    Academic studies in business administration with three majors in strategic management (Prof. Dr. Dr. h.c. Horst Steinmann), information systems (Prof. Dr. Dr. h.c. Peter Mertens) and communication studies (Prof. Dr. Dr. h.c. Winfried Schulz)
  • 09/1975 - 06/1984
    Secondary school education, Platen-Gymnasium, Ansbach, Mittelfranken- Graduation 1984
  • Employees as ambassadors within Integrated Communications
    Zerfaß, Ansgar
    Duration: 10/2018 - 03/2019
    Funded by: Wirtschaft
    Involved organisational units of Leipzig University: Strategische Kommunikation
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  • European Communication Monitor 2019
    Zerfaß, Ansgar
    Duration: 10/2018 - 12/2019
    Funded by: Internationale Organisationen (ohne EU)
    Involved organisational units of Leipzig University: Strategische Kommunikation
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  • North American Communication Monitor 2018
    Zerfaß, Ansgar
    Duration: 02/2018 - 08/2019
    Funded by: Stiftungen Inland
    Involved organisational units of Leipzig University: Strategische Kommunikation
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more projects

  • Zerfaß, A.; Hagelstein, J.; Tench, R.
    Artificial intelligence in communication management: A cross-national study on adoption and knowledge, impact, challenges, and risks.
    Journal of Communication Management. 2020.
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  • Zerfaß, A.; Verhoeven, P.; Moreno, A.; Tench, R.; Verčič, D.
    European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of survey in 44 countries.
    EUPRERA/EACD. Brussels. 2020
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  • Volk, S. C.; Zerfaß, A.
    Communication management
    In: Moy, P. (Ed.)
    Oxford Bibliographies in Communication. New York, NY: Oxford University Press. 2020.
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  • Nothhaft, H.; Verčič, D.; Werder, K. P.; Zerfaß, A.
    Future Directions of Strategic Communication
    New York, NY: Routledge. 2019
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  • Zerfaß, A.; Volk, S. C.
    Toolbox Kommunikationsmanagement. Denkwerkzeuge und Instrumente für die Steuerung der Unternehmenskommunikation
    Wiesbaden: Springer Gabler. 2019
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more publications

  • Publikationspreis: IPR W. Ward White Award for Top Paper of Professional Significance
    Zerfaß, Ansgar (Strategische Kommunikation)
    awarded in 2019 by International Public Relations Research Conference 2019, Orlando, USA.
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  • Andere herausragende Auszeichnungen: Distinguished Scholar in Public Relations
    Zerfaß, Ansgar (Strategische Kommunikation)
    awarded in 2018 by European Public Relations Education and Research Association, Brussels.
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  • Publikationspreis: Emerald Literari Award for Excellence
    Zerfaß, Ansgar (Strategische Kommunikation)
    awarded in 2018 by Emerald Publishers, UK - Best article in Journal for Communication Management in 2017.
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  • Publikationspreis: Emerald Professional Impact Award
    Zerfaß, Ansgar (Strategische Kommunikation)
    awarded in 2018 by EUPRERA Annual Congress, Aarhus, Denmark - European Public Relations Education and Research Association, Brussels.
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  • Publikationspreis: Brigham Young University Top Ethics Paper Award
    Zerfaß, Ansgar (Strategische Kommunikation)
    awarded in 2018 by International Public Relations Research Conference 2018, Orlando, USA.
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more awards

  • Internationale Fachkonferenz in San Diego, CA, USA
    Future directions of Strategic Communication: Towards the second decade of an emerging field
    Strategische Kommunikation
    Event Organiser: Zerfaß, Ansgar; Verčič, Dejan; Nothhaft, Howard; Werder, Kelly P.
    25/05/2017
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  • Fachkongress
    REFRESH 2017 – Plattform für Wissenstransfer und Alumnitreffen
    Strategische Kommunikation
    Event Organiser: Zerfaß, Ansgar; Hoffmann, Christian Pieter; Wolf, Cornelia Claudia
    19/05/2017
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  • Tagung, Konferenz
    100 Jahre Kommunikationswissenschaft in Deutschland: Von einem Spezialfach zur Integrationsdisziplin
    Institut für Kommunikations- und Medienwissenschaft
    Event Organiser: Stiehler, Hans-Jörg; Beiler, Markus; Wolf, Cornelia Claudia; Bigl, Benjamin; Döveling, Katrin; Zerfaß, Ansgar; Marzahl, Lisa
    30/03/2016 - 01/04/2016
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  • Konferenz
    Strategic Communication for Non-Profit-Organisations: Challenges and Alternative Approaches - European Communication and Research Association OSC Conference, Leipzig 2015
    Strategische Kommunikation
    Event Organiser: Zerfaß, Ansgar
    03/12/2015 - 04/12/2015
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more events