Structure and tasks
As one of the Rector’s central offices, we see ourselves as internal and external service providers for the whole University, working in the areas of press and media relations, event management, brand communication, alumni and administration.
The Office for University Communications is central to science and brand communication at Leipzig University. We promote a broad dialogue between members of the University community, multipliers and the public, always aware of our responsibility in terms of reliable, comprehensible communication that provides context and orientation. To achieve this, we support our dialogue partners in building networks, being well informed, and being able to communicate accordingly. We use a variety of channels and event formats for this purpose.
One of our central tasks is to help shape and communicate Leipzig’s strategic goals and achievements as well as how the Alma mater Lipsiensis sees itself. Through our work, we raise the University’s national and international profile. We want to promote the interest of students, researchers, friends and supporters in the University, integrate Leipzig into the city and region, and offer a space for dialogue and networking. We empower researchers to engage in targeted science communication.
We offer targeted services to our communication partners both inside and outside the University. Together, we work on presenting our institution both externally and internally, with the aim of creating a uniform Leipzig University brand. We pay attention to the internal and external impact of what we do and endeavour to act responsibly, carefully, sustainably and transparently.
We review the results of our work in order to enhance what we do. In our ever-evolving work environment, we recognise the importance of continuing professional development as well as internal and external networks, especially with other higher education institutions. As a university communications team, we see ourselves as facilitators who provide important overarching transfer services and promote identification with our university.
The foundations of our work include:
- The guidelines of the Federal Association of University Communication
- The guidelines for good science PR from Wissenschaft im Dialog
- The Position Paper of the German Rectors’ Conference “Hochschulkommunikation als strategische Aufgabe” (“University communication as a strategic task”)
Our tasks: issues management and crisis communication, social media, central website, internal communication, the university magazine, press and media relations and our expert service.
We take care of regular events, public events, organising and marketing events in the Paulinum, protocol and Rectorate events, internal events, as well as our visitor service and managing the information point in the Neues Augusteum.
We are responsible for campaign planning, corporate publishing, corporate design and digital marketing.
We take care of the University’s alumni network, VIP alumni, the alumni magazine, graduation ceremonies, and alumni and sponsor events.
Our services include merchandising, English translations, our photo database and image research, presentation material, illustrations and design, administration and forwarding enquiries, and customer relationship management.
Faculty of Medicine
The Faculty of Medicine’s dedicated press and public relations team provides the latest news from research and teaching at Leipzig University Hospital.