European Communication Monitor 2024/25 released

The European Communication Monitor (ECM) is the longest-running and largest academic study exploring the field of corporate communications worldwide. In its latest iteration the study applies a completely new and ambitious research design: Interviewing a random sample of top leaders from the elite group of chief communication officers (CCOs) in the 300 largest companies headquartered in Europe– among them Adidas, AXA Ferrero, IKEA, Nestlé, Santander, Siemens, Unilever, and many more across all industries. The experiences, forecasts and observations from those shaping the future of the field are analyzed to provide unique insights into managing contemporary communications.

Several pressing topics are covered in this ECM 2024/25 report, including the intricacies of dealing with geopolitical crises, the emergence of AI technologies in communication departments, and the handling of individual learning and growth for CCOs as the highest-ranking communication leaders. All topics are addressed and analyzed through the lens of tensions, a key concept that has shaped our current understanding of modern organizations and management. Based on a sophisticated empirical design, the ECM 2024/25 provides an innovative view into the current state of practice in Europe’s leading businesses.

The European Communication Monitor is an international academic study fulfilling the highest quality standards of social science research. Since 2007 it has been designed and executed annually by a changing team of renowned university professors representing different European countries, currently: Ansgar Zerfass (Germany), Aurélie Laborde (France), Alexander Buhmann (Norway), Ángeles Moreno (Spain), Ralph Tench (UK), and Stefania Romenti (Italy).

The full ECM Report 2024/25 is also available for download at www.communicationmonitor.eu.